On September 28, 2023, National Ballet of China and Damai.cn held a partnership signing ceremony.

Under the witness of Feng Ying, Director and Artistic Director of National Ballet of China and He Mi, COO of Alibaba Pictures and President of Damai.cn, the cooperation agreement was signed by Secretary of the Party Committee of NBC Yang Xiong and Vice President of Damai.cn You Jia.

Speech by Director of NBC Feng Ying

Speech by He Mi, COO of Alibaba Pictures and President of Damai.cn

With the successful completion of the signing ceremony between NBC and Damai.cn, the first landing project of the cooperation between the two parties will focus on the Chinese ballet masterpiece of NBC The Red Detachment of Women. Next year, Damai.cn will co-host a national tour with NBC for the 60th anniversary of the premiere of The Red Detachment of Women.

We believe that NBC's strategic partnership with Damai.cn will bring together the resource strengths of top tier theaters and top tier ticketing platform to create a comprehensive "Internet + Service" that better meets the needs of audiences.